Alison Richards is a director at Intel Corporation, running the oneAPI Industry Initiative. She has held a variety of marketing and business development leadership roles during her tenure at Intel. Alison was part of many start-up activities within Intel including Intel’s original advertising team, Intel Software Developer Relations and Intel Capital. She has overseen both strategy and go-to-market of technologies that have helped change and define our world, including making wireless ubiquitous, the introduction of classmate PCs, Intel’s mobile tablets for both Windows and Android and driving Internet of Things marketing. Previously, Alison worked at The Santa Cruz Operations (SCO) selling Unix Software to Pacific, Asia and Latin America. Alison has a global world view and speaks 5-7 languages. She sits on the board of How Women Lead Silicon Valley Branch.